The German Pavilion was designed by the creatives at Milla und Partner of Stuttgart, the architecture by Schmidhuber + Kaindl of Munich, whereas NUSSLI (Germany) GmbH from Roth near Nuremberg is responsible for the construction work. The three firms have established a partnership under civil law (Arbeitsgemeinschaft (ARGE) Deutscher Pavillon Shanghai GbR). In January 2007 the Federal Ministry of Economics and Technology, which is in charge of the pavilion, commissioned Koelnmesse International GmbH to organise and manage the German EXPO contribution.
The theme of this pavilion is “balancity” – a newly coined word signifying a city in balance. A city can be a good place to live – if it provides a balance between renewal and preservation, innovation and tradition, urbanity and nature, community and individual development and work and leisure. That’s the message of the German Pavilion. Visitors to balancity will embark on a journey through a city of ideas, moving around as they would in a real city – on foot, moving walkways and escalators – through thematic areas representing different urban spaces.